Forrester just published a study concerning the purchase of products over mobile devices. The study is titled: “The Emerging Opportunity In Mobile Commerce. Explosive iPhone Adoption Resuscitates An Old Idea“.
Here’s the executive summary:
The rapid consumer adoption of the iPhone has encouraged retailers to once again consider the mobile-enabled commerce opportunity. Only 14% of US Web buyers who own a mobile device that is capable of accessing the mobile Internet have used it to make a purchase, and typically this purchase is digital content. Forrester believes the mobile commerce market is …