German social democratic politican Frank-Walter Steinmeier is the next Barack Obama. Or at least tries to be. In preparation of the 17th election of the german Bundestag the SPD discovered web 2.0 for its strategies.
After a relaunch of SPD’s website in January Steinmeier is now using the “wisdom of the crowds” to design his own brand. For this they tasked Berlin startup Jovoto to start a creative contest until march.
For me personally concepts like Jovoto are questionable. They force a lot of designers to send in their designs but how …